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After the pandemic, as consumers resumed traveling, they discovered that locations offering at-home conveniences became challenging to book. This was due to cities implementing restrictions or outright bans on short-term rental properties.

In response to this trend, I embarked on a project to design a new boutique hotel in Charleston, South Carolina. This hotel aims to provide travelers with the convenience of a hotel stay while still enjoying the at-home amenities commonly found in short-term rentals. It will serve as an expansion of the Beemok Hospitality Collection.

A sketch of Charleston Place Hotel and King Street, depicting historic buildings, palm trees, pedestrians, and a cyclist on the street.

Bulgari group 1 process book cover with gold snake jewelry design, and text indicating it is for fall 2023.

Bvlgari Geographic Expansion

This project outlines an expansion strategy for Bvlgari, the iconic luxury brand founded in 1884. Known for its exceptional craftsmanship, bold designs, and elegance in its jewelry, watches, accessories, fragrances, and luxury hotels, Bvlgari harnesses its rich heritage, compelling storytelling, innovation, celebrity endorsements, and experiential marketing to solidify its market presence. The brand currently leverages standalone boutiques and authorized retailers as distribution channels. The proposed expansion aims to elevate Bvlgari’s brand identity, strengthen its market position, and enhance brand equity by venturing into a new, strategically chosen geographic area.

AI Insights Publication, 2024

This Travel and Hospitality project sought to revolutionize the industry by introducing the concept of “Camping in the Vineyards.” It presented a low-cost, low-risk business model with the potential for growth into upscale, luxury glamping experiences. The project utilized AI-generated images created using Canva and featured prominently in the 2024 SCAD publication, AI Insights.

Page from a report or presentation titled 'AI in Action: Wine Tourism Reimagined' by Iris Hanna, Elaina Lee, Kristy Mallard, and Stephanie Rodriguez, discussing AI's role in wine tourism, marketing, and hospitality.

Collage of six images showing tents set up in scenic outdoor locations, including vineyards, mountains, and lush greenery, used for luxury camping experiences.

Ad Campaign Project

SCAD’s Luxury Advertising class project involved designing and producing a new ad campaign for a luxury brand. This individual project was completed for Gucci Bloom Fragrance.